The Yenching Academy of Peking University and the Mexican Chamber of Commerce in China (MEXCHAM) will jointly organize a Business Seminar this coming Tuesday.
Having CEOs and founders of outstanding companies in China, this Business Seminar will cover two sessions: the first session will focus on Branding and Marketing Strategy, going beyond traditional commodities. We will discuss how the right marketing campaigns in different sectors can impact on the success of a company.
The second part will be about Entrepreneurship and Startups in China. Beijing as the New Silicon Valley offers opportunities for varieties of startups that develop new ideas in the right place, the Capital of the fastest growing economy. Please find more details about this event below.
Date : Tuesday, October 25th , 2016.
Place : Lecture Hall B-101 ，Basement of Second Gymnasium，Yenching Academy of Peking University , Beijing， China
Registration: Please click here to register.
Agenda
13:40-14:00 Registration
14:00- 14:05 Openning remarks by Hector Zavala , Yenching Academy of Peking University.
14:05-14:10 Welcoming speech by John Holden , Associate Dean of Yenching Academy of Peking University
14:10-14:14 Welcoming speech by Efren Calvo , Excutive President at MEXCHAM.
Topic 1:“Branding and Marketing Strategy in China”
14:15-14:25 Ivan Chiu , CEO of BIMBO Group in China.
14:25-14:35 Iran Monrroy，Global Brand Communications of Deer Jet (HNA Group).
14:35-14:45 John Holden , Associate Dean of the Yenching Academy of Peking University and Professor of Guanghua School of Management.
14:45-14:55 Todd Pearson , Executive Chef and Partner of Camel Hospitality Group, El Luchador
14:55-15:15 Panel Discussion - Q&A
15:15-15:25 Coffee Break
*Moderated by Victor Cadena
Topic 2: “Entrepreneurship and Startups in China”
15:25-15:35 Bo Song , General Manager at Softtek ( global IT provider )
15:35-15:45 Alan Olvera , CEO of Hurakan / Head of Americas at Wozlla (online video games)
15:45-15:55 Pablo Mendoza ( Filmmaker Bi'An Project )
15:55-16:05 Wang Geng , Co-founder of Wersearch ( big data , listed in New 3 Board)
16:05-16:15 Panel Discussion - Q&A
16:15-16:25 Closing Remarks
*Moderated by Antonio Riva Palacio
